Website Strategy

Why do I need a website strategy?

A website strategy is your roadmap or path to a successful website. If we don't know where we're going at the outset, we could end up anywhere, and that's not likely to deliver the best results for your business.

Whether you're looking to improve an existing website or starting with a new one we will work with you to create your business website strategy. It's a more direct route to getting a website that works - and because it's more direct it's more cost effective.

What's involved?

In building a website strategy, standUP considers things like:

• your existing website (if you have one) - we'll look at how your current website is performing in order to identify areas we can improve;
• your business plan - so we can build you a website that supports your plans for your business, not undermines them;
• your current working practices - so we can develop a website that can add value to what you're already doing;
• your website goals - so we can build you a website with the end goal in mind;
• your brand - we will deliver a website that integrates with your brand, rather than stands apart from it;
• your intended audiences - who you want to attract to your website will influence how we design and present your website;
• the functionalities of your website - if we know what you want your visitors to do on your website we'll be able to incorporate the tools that will get the job done.

This list isn't exhaustive but it does give you an idea of the things to consider if you're thinking of putting a web strategy together yourself - a good website strategy will make all the difference between a successful website and an unsuccessful one.