Brand Development

The look of your website should support your brand but if you don't have a 'brand' then we can develop one for you.

Why brand?

A good brand can be a powerful marketing tool. Think BMW, Jaguar, Nike, Thorntons, M&S, Tesco, The Body Shop - the mere mention of these brand names sparks associations in the hearts and minds of customers and potential customers alike.

• When people buy a branded product they are buying into the relationship inherently promised by the brand.
• An established brand is your short-cut to recognition and can also give you ongoing promotional value.
• Your brand becomes synonymous with the values of your business and can foster expectations in your customers and potential customers.
• Your brand can unify different parts of your business.

These are just some of the benefits of branding and if you don't have one it is well worth considering.

What's the standUP branding process?

Before we put some concept designs together for you to look at we want to know about your business. We'll ask you things like:

• What does your business stand for
• What does it do
• What values does your busines have
• Who are your customers
• What benefits do your customers derive from your product or service

When we've got a good idea of these things, and more, we'll go away and start to put some brand design ideas together for you. We'll firstly give you a number of black and white design ideas for you to consider and when you've chosen your favourite one or two we'll then work those up into colour versions.

When you are happy with your logo we'll provide you with colour and black and white versions of it in a variety of formats (eg. jpeg, png, eps, pdf).

Your branded business stationery

We will also design your business stationery for you including business cards, letterheads, continuation pages and compliment slips.

We can provide you with print-ready artwork that you can take to your own printer or we can complete the process and get them printed for you - it's your choice.

Your website & your brand

If you have a website it is important that it matches your brand and doesn't stand apart from it. Consistency across all of your marketing materials, including your website, will reinforce your brand - differences will merely dilute it.